Campaign: Dell Innovation
Skills: Creative Direction / Design / Photography / Team Leadership / Strategy / Agency Relationship / Executive Producer
// Creative Execution
Dell wanted to bring to life the many ways its supercomputers, storage technology and data management power the world around us. The company’s partnership with the Caterham Formula 1 racing team provides a compelling angle to tell Dell’s innovation story. Through this ad experience, consumers can virtually enter a 3D control room for the Caterham team. In the 360-degree control room, consumers can explore via touch, mouse or rotating their tablet and see how data effects the performance of the race car. Gameplay enhances the experience as users can adjust the race car’s ride height, rear wing angle and tire pressure, then test run the race track and share their results via their social networks.