Project Catalog was an idea brought to life with the idea that scalability can be beautiful. Although the concept was a “touch first” experience it rendered well on any platform including Xbox, mobile browsers, PC and, Tablets. We set out to create a template that never would look or act like a template, be very easy to create and fast to execute reducing speed to market for a campaign dramatically from 2-3 months down to 1-3 weeks. A varying set of tiles which were fully customizable with videos, slide shows, article content, shopping lists and interactive content all that could run at the same time across all platforms with one set of assets. The core technology was HTML5 and the back-end system to compile assets and the experience was done through a browser which made the assembly easy for anyone.